feature writer brand & content strategy copywriter social media management “creative direction” storytelling [marketing consultant]
Making brands stand out from the crowd.
From brand positioning to feature writing, I craft story-driven marketing that gives brands clarity, authority and momentum.
Services
Don’t underestimate the power of well-written (and strategically positioned) words to tell your story. And the write right person to shape and direct them.
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I write across the full scope of editorial and advertorial genres – lifestyle, food and drinks, travel, beauty, fashion, entertainment, art and design. I've also dabbled in ghost writing.
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Whether your business is big or small, words count. I can help create and finesse websites, sales brochures and everything in between. Think ad campaigns, reports and presentations, eDMs, social media...
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With a background in marketing and communications for large corporates to SMEs, I bring ideas to the table to capture audience attention, and deliver fresh long and short-term strategies.
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Captions – I write those.
Content strategy – those too.
Management – you bet.
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I write press releases that get picked up, and create marketing strategies that get brands noticed.
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A brand strategy defines your positioning, messaging and direction, aligning who you are with how you communicate… That way your business connects with the audience you want, differentiates your brand, and creates pathways of growth with intention.
A few words that speak for themselves.
“When we have the need to utilise outside resource on projects, Casey has always come through for us. Her warm and relatable demeanour, coupled with an innate ability to seek out the right story angle, gives us as publishers confidence that she has the matter in hand.”
Cameron Officer, Vermeulen Officer Media
“An unbelievably well edited, authored and produced newsletter. If it was in my power I would give you the day off.”
Email recipient, Mount Mainstreet
“Casey is a dream collaborator — strategic, thoughtful, and incredibly intuitive when it comes to voice and brand. She’s helped us sharpen our messaging, focus our efforts, and attract exactly the kind of clients we want to work with. From pitch decks to web copy, content ideas to campaign strategy, she’s elevated every part of our marketing. Her impact on our brand and strategy has been invaluable.”
“Casey is a dream collaborator — strategic, thoughtful, and incredibly intuitive when it comes to voice and brand. She’s helped us sharpen our messaging, focus our efforts, and attract exactly the kind of clients we want to work with. From pitch decks to web copy, content ideas to campaign strategy, she’s elevated every part of our marketing. Her impact on our brand and strategy has been invaluable.”
Lara & Miranda, Newton Kay
“I am so glad I worked with Casey for the copywriting of my website and information pack as part of my rebrand. Casey took the time to chat with me and really understand my business goals, and re-wrote it all expertly to align with my new brand direction. She was a pleasure to deal with, and she worked with me to design a package to suit my budget, which I really appreciated. I highly recommend her for all your copy needs.”
Our social media is completely taken care of, her communication is outstanding, and her PR work has opened up marketing opportunities that have been genuinely game-changing for the business. In the nine months since working with Casey, we’ve seen around 40% growth compared with the same period last year.
Nick Potts, Solera